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If you do search marketing which means SEO, then your article writing has to be better than ever. This is a big and frightening bill for most of the sites within Google. If you have the right knowledge, however, it is really simple to do. To do this you do not have to be the smartest literary person ever, you just have to build a solid base for your writing.

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It is really simple to find the information you need to be a better writer; the net is full of sites that can teach you what to do. From there it is simply a matter of putting in the time to practice because it is the only way that your skills will ever improve. This article is not so much about the mechanics of writing. What you will learn are concepts and techniques to support your articles and make a stronger impact.

Images are quite important and they need to be used as part of your content. Images force your reader to slow down and that is one of the bigger reasons that you need to use them. It is important, though, to figure out the best way to use those images so that you can get as much benefit from them as possible.

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​http://www.flickr.com/

 

Any graphic that you place within your written content has to help illustrate and support whatever points you are trying to make. Not just that but placement is incredibly important so work hard to ensure that you put your images right next to (or between) the text to which they relate. It is also a good idea to include a note in your text that will send the reader to the best image. Make sure that the note you place below the image contains a lot of description. You might even emphasize something important or draw the attention to a particular point within the image.

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Using sub-headings can be a great way to enhance even short articles of only 500 words or so. But it's a mistake to try and put too much into a shorter article. For even shorter word lengths than 500 words, this is even more vital. Google's Penguin update seems to favor longer articles with higher quality content. If you want to be sure, aim at longer lengths of between 1000 and 2000. Creating longer articles does require a bit more organization to get the information in a good flow, but sub-headings become even more important. If you have a table of contents, then align it with the headlines throughout the content and hyperlink the TOC.

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It is okay to put slang terms in your articles, but make sure that your audience knows in advance what you are doing. You really can't put this warning in your headline, but you can do this instead. If you are writing an article for a group of people who are familiar with a certain kind of slang, then your headline will target that particular group. The reader will never want to read the remainder of the article if the slang in the title does not make sense. A more general and broadly written headline will have the opposite effect. But in this case, a person will just ignore any article that does not have a topic that he knows a lot about.

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Writing articles can be a great deal of fun, especially if you're writing something that interests you. Unfortunately, most people hate the thought of writing as it brings back memories of writing school essays. Article writing is just another useful skill you might want to learn for the benefit of your business, just like SEO or building a website. But people still avoid it, simply because it does take a bit of time and effort. Learning to write articles is a skill that could be very valuable for your business over the long term.

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